Google Updates URL Best Practices Documentation

Published October 30, 2024 by David Hecht
Last Updated October 30, 2024

Google has updated its URL structure best practices docs.

There is not much here that will be a surprise to people with an understanding of technical SEO, but it is still useful to see it all laid out.

And I know plenty of people will say that SEO is dead, AI has killed Google, zero click Internet, yadda yadda.

But clickbait posts aside, it is pretty safe to say that Google has a few more years of driving valuable traffic to your site at least.

And for businesses, you may want to put out content to both Google and the AI bots so they know how to best represent your company. 🤖

Some of the highlights for me are that Google doesn’t like words joined together, and prefers hyphens, not underscores, to separate words.

Of course we know the importance of & to separate parameters, and = signs to indicate a parameter value. Don’t use other characters like [ or ;

And if you are using a website framework with non-standard parameter structures or meaningless ID strings (you know who you are id=3a5ebc944f41daa6f849f730f1 🙂 ), it may be time to consider updating your site to better match to these standards. You may be able to appease Google and avoid search engine crawling and indexing issues.

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