Implementation Process

1. Discovery Phase
   We understand and document your sales funnel, key conversion events, and attribution needs. What systems are feeding leads into Salesforce, and what attribution (if any) is in place?


2. Google Tagging
   We review the UTM parameters, Campaign URL options, and autotagging settings in your Google Ads account. URL options are updated if necessary, typically in the Final URL Suffix fields on the Campaign level. A spreadsheet is provided to automatically generate and keep track of URL parameter values.


3. CloudAmp Campaign Tracker Setup
   We configure CloudAmp in your Salesforce account, as well as a script on your website and hidden field in your lead forms (working with your web developer). The integration is tested, to ensure keywords and the Google Click ID (Gclid) is being captured into your new Salesforce leads generated by Google Ads.


4. Data Sync
   We then set up a data import in your Google Ads account, ensuring the correct stages of Opportunities are imported with the related Google Click ID (Gclid) identifier. You can sync lead, converted lead, or any opportunity stage data, though closed won opportunities are often a good place to start. We also establish a robust reporting framework using CloudAmp’s Salesforce dashboards to measure campaign, source and channel performance.


5. Optimization
   Finally, we help you optimize campaigns by analyzing attribution models, refining audience targeting, and adjusting bidding strategies based on actual revenue impact rather than vanity metrics. This approach ensures that marketing spend is directly tied to business outcomes, maximizing ROI.


6. (Optional) Other Attribution Integrations
   If you are using phone systems such as CallRail or CallTrackingMetrics, and want to pass that attribution data to Salesforce for a more complete picture of all lead sources, CloudAmp can assist with that. And if you are doing more online marketing, such as Bing advertising, social media or email marketing, we can help close the loop on tracking those as well with proper tagging and capture of Microsoft click ids (Msclkid) as well.

Implementation Package

$1749 per month

2 month minimum, month to month thereafter

CloudAmp Campaign Tracker app subscription required ($249/mo)

Interested in learning more? Let's talk!