Just add parameters your Google Ads URLs

Update the Final URL Suffix in all your Campaigns with the campaign URL parameters as follows:

• Final URL Suffix
• Campaign Level

utm_source=GoogleAds&utm_medium=PPC&utm_campaign=CampaignName&utm_term={Keyword}

Simply replace the highlighted portions with the values you wish for your website landing page and campaign names.

NOTE: utm_term={keyword} is required for Google / Bing ads, in order to capture the search term keywords into Salesforce.

1. In your Google Ads account, click the Campaigns icon
2. Click the Campaigns drop down in the section menu.
3. Click Campaigns.
4. Click on the Settings tab.
5. Click Additional Settings to expand the options
6. Expand the Campaign URL Options section
7. Enter the parameters in the Final URL suffix field.
8. Click Save.

 

Autotagging

• You should enable auto-tagging, in addition to the manual UTM tags you put in the final URL suffixes. This is useful for a second way of tracking offline conversions, plus enables you to report on performance in Google Analytics.








Additional Important Considerations

• The manual tag &utm_term={keyword} is REQUIRED for capturing the search phrase / keyword.


• Read more in our Guide: Campaign URL Options for Google Ads: Recommendations & Templates


• Download our FREE Campaign URL Spreadsheet