You’ve dutifully added Google Analytics Campaign UTM tags to your Google Adwords URLs, Facebook advertising, email newsletter links, and more.
As soon as visitors click through to your web site, you can see the Campaign data starting to populate into Google Analytics.
But wouldn’t it be more useful to see that data in Salesforce, where you manage all your marketing and sales efforts?
Now there is a way to see your Google Campaign data from UTM tags right in your Salesforce Campaigns.
The CloudAmp Analytics Dashboards AppExchange app, which syncs Google Analytics metrics into Salesforce automatically, recently added a UTM Campaign import feature. Just enter the utm_campaign name into a field on your Salesforce Campaign record, and get both historical data and daily updates brought in from Google Analytics.
See how many users, sessions, page views and more each one of your Salesforce Campaigns is generating. Data is shown both as totals and daily records, so you can use the richness of Salesforce’s reports and dashboards to understand your campaign trends (prebuilt reports and a dashboard are already provided with the app for your usage).
Each Salesforce campaign can now show the Google Analytics campaign data, right on its page in Salesforce.