Great Marketing Slogan

I see this truck parked in front of a produce store at 23rd st and Mission a few times a week, and it makes me laugh every time I see it. “Superior Quality, Service & Price, Without Sacrificing Honesty.” What a great, everything and the kitchen sink marketing slogan.

Whoever wrote this slogan sure doesn’t subscribe to the “less is more” school of marketing.

If you have “superior quality, service and price” do you really need honesty? 😉


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