Frequently Asked Questions

Does the Campaign Tracker import data from Google Ads or Analytics?

The Campaign Tracker captures source and campaign data directly from your web site, operating independently from Google’s services.

We do use the Google Analytics Campaign tag convention of UTM tags, since these are familiar to most marketers.

With some basic URL tagging in your advertisements that you may already be using, the Campaign Tracker can capture much of the data from Google Ads, Facebook, etc. ads into your Salesforce leads, however.