{"id":47,"date":"2018-04-09T04:40:44","date_gmt":"2018-04-09T04:40:44","guid":{"rendered":"https:\/\/cloudamp.com\/news\/?p=47"},"modified":"2023-08-18T18:17:02","modified_gmt":"2023-08-18T18:17:02","slug":"how-to-import-utm-data-to-your-salesforce-campaigns","status":"publish","type":"post","link":"https:\/\/cloudamp.com\/news\/how-to-import-utm-data-to-your-salesforce-campaigns\/","title":{"rendered":"How to Import UTM data to your Salesforce Campaigns"},"content":{"rendered":"<p>You\u2019ve dutifully added Google Analytics Campaign UTM tags to your Google Adwords URLs,\u00a0Facebook advertising, email newsletter links, and more.<\/p>\n<h3><span style=\"color: #ff0000;\"><b><i>utm_campaign<\/i><\/b><\/span><b><i>=<\/i><\/b><span style=\"color: #008000;\"><b><i>FBApril2018<\/i><\/b><b><i>&amp;<\/i><\/b><\/span><span style=\"color: #ff0000;\"><b><i>utm_source<\/i><\/b><\/span><b><i>=<\/i><\/b><b><i><span style=\"color: #008000;\">Facebook<\/span>&amp;\u2026<\/i><\/b><\/h3>\n<p>As soon as visitors click through to your web site, you can see the Campaign data starting to populate into Google Analytics.<\/p>\n<p><a href=\"https:\/\/cloudamp.com\/news\/wp-content\/uploads\/2020\/10\/gacampaignsview2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-49 size-full\" src=\"https:\/\/cloudamp.com\/news\/wp-content\/uploads\/2020\/10\/gacampaignsview2.png\" alt=\"\" width=\"630\" height=\"300\" srcset=\"https:\/\/cloudamp.com\/news\/wp-content\/uploads\/2020\/10\/gacampaignsview2.png 630w, https:\/\/cloudamp.com\/news\/wp-content\/uploads\/2020\/10\/gacampaignsview2-300x143.png 300w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/p>\n<p>But wouldn\u2019t it be more useful to see that data in Salesforce, where you manage all your marketing and sales efforts?<\/p>\n<p>Now there is a way to see your Google Campaign data from UTM tags right in your Salesforce Campaigns.<\/p>\n<p><a href=\"https:\/\/cloudamp.com\/news\/wp-content\/uploads\/2020\/10\/campaignutmdata.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48 size-full\" src=\"https:\/\/cloudamp.com\/news\/wp-content\/uploads\/2020\/10\/campaignutmdata.png\" alt=\"\" width=\"624\" height=\"293\" srcset=\"https:\/\/cloudamp.com\/news\/wp-content\/uploads\/2020\/10\/campaignutmdata.png 624w, https:\/\/cloudamp.com\/news\/wp-content\/uploads\/2020\/10\/campaignutmdata-300x141.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/a><\/p>\n<p>The\u00a0CloudAmp Analytics Dashboards\u00a0AppExchange app, which syncs Google Analytics metrics into Salesforce automatically, recently added a UTM Campaign import feature. Just enter the\u00a0<b>utm_campaign<\/b>\u00a0name into a field on your Salesforce Campaign record, and get both historical data and daily updates brought in from Google Analytics.<\/p>\n<p>See how many users, sessions, page views and more each one of your Salesforce Campaigns is generating. Data is shown both as totals and daily records, so you can use the richness of Salesforce\u2019s reports and dashboards to understand your campaign trends (prebuilt reports and a dashboard are already provided with the app for your usage).<\/p>\n<p><a href=\"https:\/\/cloudamp.com\/news\/wp-content\/uploads\/2020\/10\/salesforcecampaignsutmdata-lightning1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50 size-full\" src=\"https:\/\/cloudamp.com\/news\/wp-content\/uploads\/2020\/10\/salesforcecampaignsutmdata-lightning1.png\" alt=\"\" width=\"630\" height=\"488\" srcset=\"https:\/\/cloudamp.com\/news\/wp-content\/uploads\/2020\/10\/salesforcecampaignsutmdata-lightning1.png 630w, https:\/\/cloudamp.com\/news\/wp-content\/uploads\/2020\/10\/salesforcecampaignsutmdata-lightning1-300x232.png 300w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/p>\n<p>Each Salesforce campaign can now show the Google Analytics campaign data, right on its page in Salesforce.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve dutifully added Google Analytics Campaign UTM tags to your Google Ad URLs, Facebook advertising, email<\/p>\n","protected":false},"author":2,"featured_media":49,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-47","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/cloudamp.com\/news\/wp-json\/wp\/v2\/posts\/47","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cloudamp.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cloudamp.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cloudamp.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cloudamp.com\/news\/wp-json\/wp\/v2\/comments?post=47"}],"version-history":[{"count":8,"href":"https:\/\/cloudamp.com\/news\/wp-json\/wp\/v2\/posts\/47\/revisions"}],"predecessor-version":[{"id":368,"href":"https:\/\/cloudamp.com\/news\/wp-json\/wp\/v2\/posts\/47\/revisions\/368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cloudamp.com\/news\/wp-json\/wp\/v2\/media\/49"}],"wp:attachment":[{"href":"https:\/\/cloudamp.com\/news\/wp-json\/wp\/v2\/media?parent=47"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cloudamp.com\/news\/wp-json\/wp\/v2\/categories?post=47"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cloudamp.com\/news\/wp-json\/wp\/v2\/tags?post=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}