{"id":371,"date":"2023-09-21T00:32:13","date_gmt":"2023-09-21T00:32:13","guid":{"rendered":"https:\/\/cloudamp.com\/news\/?p=371"},"modified":"2023-10-13T23:46:22","modified_gmt":"2023-10-13T23:46:22","slug":"cloudamp-campaign-tracker-3-5-release","status":"publish","type":"post","link":"https:\/\/cloudamp.com\/news\/cloudamp-campaign-tracker-3-5-release\/","title":{"rendered":"CloudAmp Campaign Tracker 3.5 Release"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><br \/>\nCloudAmp\u2019s Campaign Tracker version 3.5 is now available on the <a href=\"https:\/\/appexchange.salesforce.com\/appxListingDetail?listingId=a0N30000009w2tgEAA\" target=\"_blank\" rel=\"noopener\">Salesforce AppExchange<\/a>. This new version contains a number of new features and improvements to help you improve your lead generation and optimize your online advertising spend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The 3.5 release is now available as a <\/span><b>free update<\/b><span style=\"font-weight: 400;\"> to existing CloudAmp customers, or as a free 30 day trial to any Salesforce customer. <\/span><span style=\"font-weight: 400;\">If you want to have more data about your Leads in Salesforce, including full source attribution and page view data to prove ROI and improve your marketing, <\/span><a href=\"https:\/\/www.cloudamp.com\/contact\/index.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">contact us for more information<\/span><\/a><span style=\"font-weight: 400;\"> today.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">utm_id Capture<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The Campaign Tracker now captures Campaign IDs, using the recently added Google Analytics campaign parameter <\/span><b>utm_id<\/b><span style=\"font-weight: 400;\">. This parameter can be used in your URLs to identify a specific campaign or promotion, and will now be captured into your leads and contacts using the Campaign Tracker app.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>utm_id<\/b><span style=\"font-weight: 400;\"> is a required key for <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/10071301\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GA4 data import<\/span><\/a><span style=\"font-weight: 400;\">. This can be useful if you want to import non-Google advertising data, such as ad network cost, click, and impression data. By using the utm_id as the key, you can import data to Google Analytics and combine cost data from external sources with session data in Google Analytics.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/10071305\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">import cost data<\/span><\/a><span style=\"font-weight: 400;\">, the following data dimensions are required:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campaign ID (utm_id)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Source (utm_source)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Medium (utm_medium)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campaign name (utm_campaign)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Date (ISO 8601: YYYY-MM-DD)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><br \/>\nAt least one of the following metrics is required:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clicks (daily value) (optional)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cost (daily value in the format 0,000.00) (optional, but expected)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impressions (daily value) (optional)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The Campaign Tracker will now capture those Campaign ID (bing_001, facebook_42, etc.) from incoming links to your website from advertising, email newsletters, or social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means on the Salesforce side you can now use the Campaign ID to automatically associate leads with Salesforce campaigns using a flow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You also now have a unique identifier that can be used to import data into Google Analytics. Beyond cost data you can create custom dimensions in GA4 for aspects of leads, converted leads, or opportunities you wish to track (for information on a different type of connection, please see our guide to connecting <\/span><a href=\"https:\/\/cloudamp.com\/news\/wp-content\/uploads\/2023\/09\/How-to-Connect-Salesforce-and-Google-Ads-1.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Salesforce and Google Ads via the Google Click ID<\/span><\/a><span style=\"font-weight: 400;\"> (aka Gclid, also captured by the CloudAmp Campaign Tracker.)<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-377 size-full\" src=\"https:\/\/cloudamp.com\/news\/wp-content\/uploads\/2023\/08\/UTMID-and-Msclk.png\" alt=\"utm_id and Msclk capture into Salesforce\" width=\"649\" height=\"196\" srcset=\"https:\/\/cloudamp.com\/news\/wp-content\/uploads\/2023\/08\/UTMID-and-Msclk.png 649w, https:\/\/cloudamp.com\/news\/wp-content\/uploads\/2023\/08\/UTMID-and-Msclk-300x91.png 300w\" sizes=\"auto, (max-width: 649px) 100vw, 649px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Microsoft Click ID (MSCLKID) Capture<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The CloudAmp Campaign Tracker now captures the Microsoft Click ID, and stores it in the same field as the more familiar Gclid (Google Click ID). So if you have Microsoft autotagging enabled for your Microsoft Ads \/ Bing advertising, this unique click ID parameter <\/span><b>Msclkid<\/b><span style=\"font-weight: 400;\"> will be added to your landing page URL, and captured into the Lead in Salesforce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This ensures you have full conversion tracking, tying your Salesforce lead to the Bing Ad click ID.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To enable auto-tagging of Microsoft Click ID (MSCLKID):<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select <\/span><b>All campaigns &gt; Settings &gt; Account level options.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check the <\/span><b>Add Microsoft Click ID (MSCLKID) to URLs to allow conversion tracking<\/b><span style=\"font-weight: 400;\"> checkbox.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select <\/span><b>Save<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">On the CloudAmp side, just make sure you have updated to version 3.5 to capture the Msclkid tracking parameter.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Opportunity Keywords &amp; Ad IDs<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the latest Campaign Tracker, we\u2019ve made it easier to report on Keywords and Ads that resulted in Opportunities. Now when you convert a lead, in addition to the resulting converted Lead \/ Contact being related to the Opportunity, the Ad keyword and ID are copied to new fields on the Opportunity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on feedback from you, our customers, many people wanted to see advertising information directly on the Opportunity, rather than by relationship to the Contact who clicked on the ad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is designed to make reporting easier &#8212; you can now run Opportunity-only reports, and see keywords in your pipeline review.\u00a0 It also offers a convenient way to export Opportunities with Ad IDs to CSV for import into other ad tracking and analytics systems.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-378\" src=\"https:\/\/cloudamp.com\/news\/wp-content\/uploads\/2023\/09\/NewOppFieldsHeader.png\" alt=\"\" width=\"1498\" height=\"506\" srcset=\"https:\/\/cloudamp.com\/news\/wp-content\/uploads\/2023\/09\/NewOppFieldsHeader.png 1498w, https:\/\/cloudamp.com\/news\/wp-content\/uploads\/2023\/09\/NewOppFieldsHeader-300x101.png 300w, https:\/\/cloudamp.com\/news\/wp-content\/uploads\/2023\/09\/NewOppFieldsHeader-1024x346.png 1024w, https:\/\/cloudamp.com\/news\/wp-content\/uploads\/2023\/09\/NewOppFieldsHeader-768x259.png 768w\" sizes=\"auto, (max-width: 1498px) 100vw, 1498px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-379\" src=\"https:\/\/cloudamp.com\/news\/wp-content\/uploads\/2023\/09\/NewOppFields.png\" alt=\"\" width=\"1498\" height=\"183\" srcset=\"https:\/\/cloudamp.com\/news\/wp-content\/uploads\/2023\/09\/NewOppFields.png 1498w, https:\/\/cloudamp.com\/news\/wp-content\/uploads\/2023\/09\/NewOppFields-300x37.png 300w, https:\/\/cloudamp.com\/news\/wp-content\/uploads\/2023\/09\/NewOppFields-1024x125.png 1024w, https:\/\/cloudamp.com\/news\/wp-content\/uploads\/2023\/09\/NewOppFields-768x94.png 768w\" sizes=\"auto, (max-width: 1498px) 100vw, 1498px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Improvements &amp; Bug Fixes<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Tracking Script<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The javascript tracking code you place on your website has been completely modernized and retested for performance and security improvements.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Visitor Sessions Permissions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Fixed an issue that caused errors copying visitor sessions to the contact, when certain user profiles converted leads.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Learn more about CloudAmp<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Not yet a CloudAmp customer? If you want to have more data about your Leads in Salesforce, including full source attribution and page view data to prove ROI and improve your marketing, <\/span><a href=\"https:\/\/www.cloudamp.com\/contact\/index.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">contact us for more information<\/span><\/a><span style=\"font-weight: 400;\"> today.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CloudAmp\u2019s Campaign Tracker version 3.4 is now available on the Salesforce AppExchange.<\/p>\n","protected":false},"author":2,"featured_media":377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[13,16,14,9,17,15],"class_list":["post-371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-campaign-tracker","tag-msclkid","tag-release-notes","tag-salesforce-leads","tag-salesforce-opportunities","tag-utm_id"],"_links":{"self":[{"href":"https:\/\/cloudamp.com\/news\/wp-json\/wp\/v2\/posts\/371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cloudamp.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cloudamp.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cloudamp.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cloudamp.com\/news\/wp-json\/wp\/v2\/comments?post=371"}],"version-history":[{"count":12,"href":"https:\/\/cloudamp.com\/news\/wp-json\/wp\/v2\/posts\/371\/revisions"}],"predecessor-version":[{"id":405,"href":"https:\/\/cloudamp.com\/news\/wp-json\/wp\/v2\/posts\/371\/revisions\/405"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cloudamp.com\/news\/wp-json\/wp\/v2\/media\/377"}],"wp:attachment":[{"href":"https:\/\/cloudamp.com\/news\/wp-json\/wp\/v2\/media?parent=371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cloudamp.com\/news\/wp-json\/wp\/v2\/categories?post=371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cloudamp.com\/news\/wp-json\/wp\/v2\/tags?post=371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}