{"id":109,"date":"2013-04-16T07:32:01","date_gmt":"2013-04-16T07:32:01","guid":{"rendered":"https:\/\/cloudamp.com\/news\/?p=109"},"modified":"2023-08-29T20:52:55","modified_gmt":"2023-08-29T20:52:55","slug":"tracking-google-adwords-results-in-salesforce","status":"publish","type":"post","link":"https:\/\/cloudamp.com\/news\/tracking-google-adwords-results-in-salesforce\/","title":{"rendered":"Tracking Google Adwords Results in Salesforce"},"content":{"rendered":"

This post explores a simple way to see Google Adwords results inside of Salesforce, using Google Analytics Campaign tags. To set up custom campaigns, just add parameters (for example, utm_campaign and utm_source) to the end of your advertising URLs. Custom campaign values display in your Google Analytics reports, and you can capture them into leads in Salesforce using a tool like the\u00a0Campaign Tracker for Google Adwords and Analytics<\/a>.<\/p>\n

You will be able to see which URLs visitors click to arrive at your web site and then become a lead, and which Adwords Keywords they searched for. As a bonus, if you get into the habit of tagging all incoming URLs to your web site, you will have better visibility not just into your advertising, but into any content or links you put out there \u2014 blogs, social media, sponsorships and more. Everything except Organic search engine traffic and some referral traffic can (and should) be tagged.<\/p>\n

Adding Campaign Tags to Your Adwords Ads<\/h3>\n
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  1. You can keep Google Ads Autotagging enabled – the Google Click ID (Gclid) will be captured.<\/li>\n<\/ol>\n

    2. Update the Destination URLs in all your Adwords ads with the campaign URL parameters.<\/p>\n

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    1. \n

      If you have a lot of ads, you can use the\u00a0Adwords Editor<\/a>\u00a0client program to easily update \/ duplicate many ads at once. Adwords Editor makes it easy to copy \/ move items between Adgroups and Campaigns, and make bulk changes very quickly.<\/p>\n<\/li>\n

    2. \n

      Note that whenever you make changes to your ad text or URL, they are sent back to Google for review. Rather than modify an existing ad, you may wish to create a new one so that the existing ad keeps running while your new ad is under review. Once the new ad is approved, you can delete the old ad if you want.<\/p>\n<\/li>\n

    3. \n

      Redirects can also cause issues with Campaign tracking and Google Adwords attribution, so Google recommends updating the actual Destination URLs in your ads, instead of using a redirect.<\/p>\n<\/li>\n<\/ol>\n

      \"\"<\/a><\/p>\n

      For most Google Ads, you can set the tracking template at the Campaign level, using the Campaign URL options.<\/p>\n

      \"\"<\/p>\n

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      Example URL:<\/p>\n

      http:\/\/www.YOURSITE.com?utm_source=GoogleAdwords&utm_medium=PPC&utm_campaign=CampaignTracker&utm_term={Keyword}<\/a><\/p>\n